Person using a laptop at home showing a retail fashion website with an AI agentic shopping assistant chat panel integrated into the storefront, illustrating the AWS Agentic Shopping Assistant that Amazon made available to retailers in May 2026 with conversational sessions converting at 3.5 times the rate of traditional keyword search.
Retail AI, Retail Innovation

Agentic Commerce Infrastructure Is Now Off the Shelf. What Retailers Do Next Defines the Decade.

/

Amazon and Meta have each handed retailers a version of the same message. The infrastructure to run agentic commerce is no longer something you build from scratch. It is something you decide to use or ignore.