About me
COO & AI Strategist · Award-Winning Author · Founder of Biwitech
I’m Adriana Rivas, retail technology executive and AI strategist, COO at BIGWISE Corp and founder of its Biwitech hardware line. For over 15 years I’ve helped build and scale BIGWISE from the ground up, leading operations, driving international expansion, and shaping the company’s growth across the U.S. and Latin America.
My work sits at the intersection of operations, technology, and cross-border commerce — where strategy meets execution every single day.
Expertise
Retail technology executive and AI strategist specializing in self-service, agentic commerce, and cross-border expansion.
I design and deploy self-service kiosks, AI-powered POS systems, electronic shelf labels, and digital signage for retailers across the United States and Latin America. As the founder of Biwitech and author of How to Implement Self-Service Without Failing, I bring both the strategic framework and the hands-on execution experience that most retail technology consultants lack.
My focus areas include retail AI strategy, agentic commerce readiness, self-service kiosk implementation, loss prevention at self-checkout, and technology adoption across LATAM retail markets. I write about these topics twice weekly on this blog and publish leadership and strategy pieces on Medium.
AI Strategy for Retail
Agentic Commerce
Self-Service Strategy
LATAM Retail Tech
POS & Kiosk Implementation
Cross-Border Operations
Background
Operator, builder, and cross-border retail strategist.
The Book
How to Implement Self-Service Without Failing
Amazon #1 Hot New Release in Retailing & Silver Nonfiction Book Award winner. A practical guide for retailers and decision-makers navigating self-service implementation.
Recognition
International recognition for leadership & impact
Gold Stevie® Winner 2026 · American Business Awards · Top 50 Women in Startups & Tech 2026 by TechRound · WomenTech Global Awards Bronze · Silver Nonfiction Book Award · Top Tech Innovator 2025 by The CEO Magazine.
Community & Mentorship
Global Ambassador & Circle Leader
Global Ambassador and Circle Leader for WomenTech Network, founder of the Women in Retail Tech Circle. Active member of United Latinas, and mentor for women in STEM and executive leadership.
Leadership →Where I write
Insights on retail tech, AI strategy, and building in the Americas.
This Blog
Weekly insights on retail technology, self-service, AI strategy, and implementation for the modern store.
Read the Blog →Medium
Personal reflections on leadership, building in tech as a Latina, and lessons from the C-suite.
Read on Medium →Let’s Connect
Open to speaking, media, advisory & collaborations.
I’m always open to connecting with people building meaningful technology for retail and hospitality.