About me
COO · Award-Winning Author · Founder of Biwitech
I’m Adriana Rivas — COO and Chief Biwitech Development Officer at BIGWISE Corp. For over 15 years I’ve helped build and scale BIGWISE from the ground up, leading operations, driving international expansion, and shaping the company’s growth across the U.S. and Latin America.
My work sits at the intersection of operations, technology, and cross-border commerce — where strategy meets execution every single day.
Background
Operator, builder, and cross-border retail strategist.
The Book
How to Implement Self-Service Without Failing
Amazon #1 Hot New Release in Retailing & Silver Nonfiction Book Award winner. A practical guide for retailers and decision-makers navigating self-service implementation.
Recognition
International recognition for leadership & impact
Gold Stevie® Winner 2026 · American Business Awards · Top 50 Women in Startups & Tech 2026 by TechRound · WomenTech Global Awards Bronze · Silver Nonfiction Book Award · Top Tech Innovator 2025 by The CEO Magazine.
Community & Mentorship
Global Ambassador & Circle Leader
Global Ambassador and Circle Leader for WomenTech Network, founder of the Women in Retail Tech Circle. Active member of Latinas in Tech, United Latinas, and mentor for women in STEM and executive leadership.
Leadership →Where I write
Insights on retail tech, leadership, and building in the Americas.
This Blog
Weekly insights on retail technology, self-service, AI in retail, and implementation strategy.
Read the Blog →Medium
Personal reflections on leadership, building in tech as a Latina, and lessons from the C-suite.
Read on Medium →Let’s Connect
Open to speaking, media, advisory & collaborations.
I’m always open to connecting with people building meaningful technology for retail and hospitality.