COO · AI STRATEGIST · AUTHOR · FOUNDER OF BIWITECH
AI, self-service,
and the future
of stores.
Tech executive, hardware strategist, and the founder behind Biwitech’s retail transformation across Latin America and the U.S. Operating frameworks, AI strategy and leadership essays from the room where it ships.
Recognized by
My value proposition
Cutting-edge hardware,
paired with real-world strategy.
I help retail and hospitality businesses thrive — not by installing technology, but by redesigning the question first.
01
Innovation for Retail
Self-service kiosks, POS systems, digital signage, and shelf displays — designed and shipped to lift operational efficiency and customer experience.
4 countries · LatAm + U.S.
02
Tech-driven Leadership
A decade of digital transformation. Bridging innovation and execution. Turning complexity into a roadmap a team can actually ship.
10+ years · Operating role
03
LatAm & U.S. Expertise
Adapting and scaling retail technology across diverse markets — strategic insight paired with hands-on product leadership for sustainable growth.
EN / ES · Bilingual practice
Recognized milestones
International recognition
for innovation & impact.
Latest insights
From the blog
The Book · Available Now
How to Implement Self-Service Without Failing.
A field manual built from a decade of shipping kiosks, POS, digital signage and ESL across Latin America and the U.S. — written for the operators who have to make it work on Monday.
#1
Amazon Hot
New Release
Silver
Nonfiction Book
Awards · 2025
5★
Readers’ Favorite
2025
Newsletter · The Friday Note
Insights from the
operating room.
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COOs, founders, operators · LatAm + U.S.