Sephora Closed the Full AI Commerce Loop in Six Months. Here Is What That Means for Every Retailer Still Planning to Do It Later.
On March 24, Sephora launched its app inside ChatGPT with 80 million Beauty Insider members integrated from day one. On June 3, Sephora became the first prestige beauty retailer inside Google Agentic Checkout. Seventy-two days to close the full AI commerce loop. In the category everyone said was too tactile for conversational commerce.