Modern retail store aisle with multiple digital signage screens including a prominent end-cap display, with a cyan data overlay showing real-time impressions, dwell time, attribution, and CPM metrics, illustrating how retail media networks turn in-store digital signage into measurable advertising inventory.
Digital Signage, Retail Innovation

Retail Media Networks 2026: When Digital Signage Becomes Inventory

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U.S. retail media spend reaches nearly $70B in 2026. Your in-store digital signage just became inventory. Here is the framework most retailers are missing.