Shoppers browse a busy retail store during the holiday season, choosing and buying products on their own terms, illustrating the Simon-Kucher 2026 finding that while 55 percent of shoppers use AI to find deals, only 16 percent would let AI complete a holiday purchase, the consumer trust gap defining agentic commerce heading into Q4.
Retail AI, Retail Operations

AI Holiday Shopping Consumer Trust: The 16% Problem

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On October 8, 2026, Simon-Kucher published its 8th Annual Holiday Shopping Study, a nationally representative survey of 1,500 U.S. consumers. […]