ADRIANARIVAS.TECH
Adriana Rivas — Driving Retail Innovation Through Self-Service & Digital Signage
Tech executive, hardware strategist, and founder behind Biwitech’s retail transformation across Latin America and the U.S.
I’m Adriana Rivas, Chief Biwitech Development Officer at BIGWISE and creator of Biwitech — a hardware brand transforming retail with next-gen kiosks, POS systems, and smart displays. I write, build, and advise on technology that empowers commerce across Latin America and the U.S.
Recognized Milestones
- Creator of Biwitech: As the creator of Biwitech, I launched an enterprise-grade retail hardware line with successful deployments in 4 countries, including the U.S.
- Bestselling Author: Her book, “How to Implement Self-Service Without Failing,” became an Amazon #1 Hot New Release and a Top 20 Bestseller in its category.
- Global Community Leader: Serves as a Global Ambassador and Circle Leader for the WomenTech Network, advocating for women and innovation in retail tech.
- Award-Winning Author – Nonfiction Book Awards (Silver Winner):
How to Implement Self-Service Without Failing received the Silver Winner distinction at the Nonfiction Book Awards, presented by the Nonfiction Authors Association, recognizing its practical value and real-world impact for retailers and decision-makers - Bronze Winner – Chief in Tech Leader of the Year: Awarded the Bronze recognition at the WomenTech Global Awards 2025 in the Chief in Tech Leader of the Year category, honoring outstanding leadership, innovation, and impact in the technology industry.
- Top Tech Innovator 2025: Recognized by The CEO Magazine as one of the 2025 Top Tech Innovators, highlighting her contribution to building practical, trusted retail technology that delivers real-world impact at scale.
My Value Proposition
I help retail and hospitality businesses thrive by combining cutting-edge hardware with real-world strategy.
Here’s how I create impact across every project:
Innovation for Retail
I design and lead the development of self-service kiosks, POS systems, digital signage, and shelf displays that enhance operational efficiency and improve customer experience.
Tech-Driven Leadership
With over a decade of experience in digital transformation, I empower teams by bridging innovation and execution turning complexity into clarity.
LatAm & U.S. Expertise
I help businesses adapt and scale retail technology across diverse markets, combining strategic insight with hands-on product leadership to drive sustainable growth.
